Today is September 11th, 2024. As we pause to reflect on this solemn day, we wanted to share a heartwarming video from 2011, a tribute that continues to resonate deeply.
The iconic Budweiser Clydesdales are known for their majestic presence and their starring roles in many beloved commercials. However, one particular ad stands out not only for its emotional impact but also because it was broadcast only once. On Sunday, February 3, 2002, during Super Bowl XXXVI, these magnificent horses took part in a deeply moving tribute that honored the lives lost during the tragic events of September 11, 2001.
A Solemn Bow in Honor of 9/11 Victims
In a brief yet powerful moment, the Clydesdales made their way through the streets of New York City, eventually arriving at a vantage point where they could see the skyline. As the camera panned across the scene, the horses paused in front of the former site of the World Trade Center, where the twin towers once stood tall. The final, unforgettable gesture was a solemn bow, as the horses lowered their heads in a moment of respect for the victims of the 9/11 attacks.
The commercial, titled *Clydesdale Respect*, was created as a heartfelt tribute to those affected by the devastating events of September 11. Anheuser-Busch, the American beer company behind the iconic Clydesdales, wanted to express their condolences in a way that resonated with the nation. The ad was a quiet yet poignant gesture that communicated solidarity, respect, and mourning during a time when America was still healing from the tragedy.
An Unforgettable Tribute
Despite its brevity, the impact of the commercial was profound. Budweiser chose to air the commercial only once, during Super Bowl XXXVI, ensuring that the tribute would remain a unique and special moment in the hearts of viewers. The decision to broadcast it just one time added to its exclusivity and significance, making it a lasting memory for those who witnessed it.
Anheuser-Busch later reflected on the overwhelming response to the ad. “We are proud to be an American beer company, and we wanted to respectfully honor those affected by the events of September 11th,” a spokesperson said. The company emphasized that the use of their beloved Clydesdales to deliver the tribute was their way of connecting with the American people, expressing sentiments of unity and compassion.
A Return to Honor 10 Years Later
Though the original commercial aired only once in 2002, Budweiser revisited the powerful message of the *Clydesdale Respect* ad on the 10th anniversary of the September 11 attacks. On September 11, 2011, an updated version of the tribute aired, once again featuring the Clydesdales and their iconic bow. This new version served as a reminder of the enduring legacy of those lost and the resilience of the American spirit.
The Budweiser Clydesdales have long been a symbol of strength and grace, and their role in this touching tribute remains one of the most memorable and emotionally stirring moments in commercial history. The ad, though aired only briefly, left a lasting impression on the nation and continues to be remembered as a heartfelt salute to the victims of 9/11.
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