According to recent reports, the popular chain restaurant Cracker Barrel faces financial consequences after joining a long list of companies and pushing a woke agenda. The restaurant is known for appealing to conservatives in rural communities who often disagree with liberal politics.

Over the past couple of years, Cracker Barrel has sparked controversy for propagating an LGBTQ agenda. Recently, the company’s stock tanked after it cut its dividend and initiated a change in its strategic direction. Many have called on the restaurant chain to set aside political virtue signaling and focus on its operations.

Co-founder and Editor of @TAmTrib Will Tanner recently commented on the financial turbulence Cracker Barrel is experiencing. “Cracker Barrel and its California CEO went woke, pushing “Pride” stuff on the country, conservative demographic and now its stock is nosediving “Go Woke, Go Broke” isn’t always true, but here it appears to be,” Tanner wrote on X.